Overview
Digifit began as a two person start-up which successfully launched the world's first iPhone app that tracked heart rate data. Specifically, the app connected to an external ANT+ heart rate monitor (chest strap).
Digifit later connected other devices including foot pod, cadence sensor, blood pressure cuff and weight scales.
Goals
1. Launch the first iPhone App in the App Store to track heart rate from an Ant+ device.
2. Grow the product and company into a sustainable business.
2. Grow the product and company into a sustainable business.
My Role
As an early employee, I helped launch this revolutionary functionality to the market. Later, I was also credited for introducing an iPad app that connected with the Spinning(R) computer to track heart rate, cadence and mileage.
As my role in the company evolved, I was instrumental in helping the company build a long-term sustainable business by pivoting to focus on improving heathcare outcomes and influencing behavioral habits.
My Role
Service Designer
Experience Designer
Project Manager
Company Executive
Service Designer
Experience Designer
Project Manager
Company Executive
Skills
Negotiation, story telling, collaboration, critical thinking, problem solving, design
Negotiation, story telling, collaboration, critical thinking, problem solving, design
Methodology
Design Thinking
Agile
Process
In-depth interviews, online journey map workshop, service blueprint workshop
Design Thinking
Agile
Process
In-depth interviews, online journey map workshop, service blueprint workshop
Deliverables
Multiple iPhone, iPad and Android apps
Multiple iPhone, iPad and Android apps
Tools
Figma, Sketch, Photoshop
Figma, Sketch, Photoshop
Year
2009-2014
2009-2014
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